HDFC Bank Off Campus Drive | Freshers & Experienced | Virtual Relationship Manager Hyderabad

Profile: Virtual Relationship Management Programme

Eligiblity Criteria
:All Graduates or MBA/PGDM – 2015/2016/2017 batch

Salary Details: As per Industry Standards

Tentative Date of Joining: Immediate

Job Description:

  • Customer Engagement:

– Continuous engagement with the portfolio customers mapped as per the contact policy, with accurate & complete capture of interaction details.
– Call handling as per defined standards.
– Accurate resolution for customer queries.
– Promoting Digital Banking services for a superior customer service experience.
– Profiling of customers in order to aid right cross-servicing of Bank products
– Accurate logging and resolution of complaints.
– Attrition control of customers.
– Regular interactions with the customers and pro-actively assessing customer needs.
– Deepening relationship by cross selling ‘sticky products’ like Demat, Bill Pay, Advisory etc.
– Ensure portfolio quality of relationship while racing considering eligibility.
– Monitor large amount movements and account closure from the deposit accounts.
– Ensure retention of customers

  • Achievement of portfolio parameters :

– Meet the defined objectives of the Portfolio managed by the respective VRM.

  • Sales :

– Right cross-sell of products basis profiling and engagement.
– Penetration of products across groups.
– Sales across all product segments-TPP, Assets, Cards etc.
– Acquiring & grouping of all related IDs of the Primary ID.
– Use of triggers to track maturity of FDs, movement of CASA balances etc.and prevent outflow.
– Ensure Staff are trained on product knowledge and requisite certifications.
– Income to be generated at a customer level.

  • Interaction Quality:

– Achieve Quality benchmarks defined from time to time.
– Complete and accurate capture of call interactions, including profiling thereby aiding relationship management.

  • Audit and Service Quality

– Ensure all laid down system and process are followed as stipulated by Audit and Senior Management
– Ensure accurate and timely submission of financial transactions.& requests.
– Adherence to set processes of updating customer interactions in CRM next.

  • MIS – Reporting:

– Ensure timely submission of Customer base review / reports as requested by Central Team / Senior Management.

  • Internal Interactions

– Sales Managers of respective products / location
– Product representatives
– VRM central team
– Marketing Dept.
– ATM Co-ordinator
– CPU & Backend operation teams
– IT Department for system related software / hardware issues

  • External Interactions

– Liaise with Post Office / Courier for deliverables related issues
– Vendor Representatives / Supervisors;
– Insurance Sales Managers;
– Mutual Fund House Representatives;

Skills Required:- Banks Product Knowledge

– Planning and Organizing Skills

– Interpersonal Skills

– Sales and Influencing Skills

– Communication

– Knowledge of Competition

– Awareness of Banking regulations

– Credit knowledge when required

– Good Administrator

Job Responsibilities:

Virtual Relationship Manager


  1. Pharm, B.A., B.A.(Hons.), B.Com., B.Com.(Hons.), B.E-Com., B.Sc., B.Sc.(Hons.), B.Sc.(Hotel Management), B.Tech/B.E., BAF, BBA, BBI, BBM, BBS, BCA, BCM, BDS, BFIA, BFM, BHM 3 Yr., BHM 4 Yr., BIM, BIT, BJMC, BMM, BMS, Chartered Accountant, Diploma 1 Yr., Diploma 2 Yr., Diploma 3 Yr., LL.B, M. Pharm, M.A., M.A.(Hons.), M.Com.(Hons.), M.Phil., M.Sc., M.Sc. (Tech.), M.Sc.(Hons.), M.Tech./M.E., MBA, MBBS, MBE, MCA, MCM, MFM, MMS, MSW, Nursing, Other, P.G. Diploma 1 Yr., P.G. Diploma 2 Yr., P.G.D.B.A, P.G.D.B.M., P.G.D.C.A, Ph.D.

Work Experience:

0 – 3 Years



1.8 – 2.1 LPA



Banking & Finance



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